Einstein Platform vs. Einstein Analytics
Einstein is both a platform and a product. Einstein Platform Services allows you to seamlessly embed custom deep learning models into your CRM processes. It comprises of two components:
Einstein Vision – Enterprises can leverage image recognition offered by Einstein Vision for multiple use cases like visual search, product identification, measuring footfalls, brand detection, etc.
Einstein Language – With Natural Language Processing (NLP) capabilities of Einstein Language, companies can create new and innovative ways to stay connected with their customers and enhance customer retention.
Salesforce Einstein as a product can be incorporated with all the Salesforce apps (Sales Cloud, Service Cloud, Marketing Cloud and so on) to add AI capabilities. Einstein handles the data preparation process, modeling and the infrastructure required to embed predictive models into Salesforce apps. With Einstein Analytics, companies can get actionable insights powered by advanced analytics. Not only can Einstein be integrated with Salesforce apps, but with Einstein Analytics, organizations can build intelligent analytics apps for their sales and marketing processes.
Benefits of Einstein
Salesforce Einstein is a unique tool that allows organizations to uncover insights from their CRM dashboards. Moreover, it also helps businesses with detailed forecasts on sales and marketing for better decision-making. This allows firms to understand their customers’ requirements better and present them with relevant products and solutions.
The combinational capabilities of the smart assistant and the data extracted from the CRM system can help companies with the following use cases:
Sales: Sales representatives can get meaningful customer insights that allow them to increase conversion rates and close more deals, bringing in new revenue opportunities.
Marketing: Einstein makes running marketing campaigns easy by allowing marketers to design tailored content and send it across to the right customers at the right time and through the right channel. This, in turn, improves customer engagement.
Service: Customer service agents can solve cases easily by recommending the right articles offered by Einstein. This allows the company to achieve faster turn-around times.
Commerce: Retailers can get insights on their best-selling products and recommend the right product to the right customer.
Ensuring customer satisfaction with Salesforce Einstein
Everything revolves around data as it is the fuel that runs AI algorithms. Salesforce Einstein leverages company data from CRM, emails, social channels and other sources to offer companies with in-depth customer insights. This results in efficient customer management and automation of business workflows. To get more knowledge about Salesforce Einstein, you can leverage our Salesforce consulting services.